November 2, 2013 15:14
Jay Z to release his own men's fragrance 'Gold Jay Z'
Rapper's debut scent contains a 'a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry'
Titled 'Gold Jay Z', the rapper's debut scent is a collaboration with Ilias Ermenidis of Firmenich, the world's second-largest perfume company. It will be available in leading US department stores from November 29.
"I was impressed with Jay Z's style and confidence and was drawn to the ease with which he carries himself and all of his success," Ermenidis said in a press release. "He has a natural cool that people want a piece of. In developing 'Gold Jay Z', I wanted to capture both the vibrant ambitious part of Jay Z's charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."
'Gold Jay Z', which will cost between $39 (£24) and $79 (£49) depending on size of bottle, is described as follows: "Inspired by an icon, the white fougere fragrance is perfected through a layered blend of yellow ginger, white cardamom, and grapefruit with a hint of blueberry. At the heart, a refined infusion of violet leaf, cypress, lavender, and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature. A rich note crafted with golden amber, patchouli, teak, and bourbon vanilla give a final shot of gilded sensuality."
Meanwhile, Jay Z has recently released a statement defending another of his business ventures, a collaboration with US department store Barneys, which is currently embroiled in a race row. Barneys is one of several US retailers accused of profiling black shoppers who say they were detained by police after buying luxury items.
This Christmas, the store is due to sell items by designers inspired by Jay Z with the proceeds going to his charity. He is also working with the store to create its holiday window display. His statement says he is "not making a dime" from the collaboration.
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