February 1, 2007 9:54

Jay-Z to help relaunch Cherry Coke

Rocawear to design new can

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Jay-Z is set to help relaunch Cherry Coke.

The rapper’s Rocawear firm will design the new can, and the product’s TV commercials.

Jay-Z will also appear at the February 7 relaunch at New York Fashion Week.

Rocawear spokesperson Jameel Spencer said: “Besides just recording, he’s making TV commercials and campaigns for brands…who is better than Coke? They’re the biggest.

"His role is helping brands not get it wrong.”

AllHipHop reports that Cherry Coke has relaunched three times since 1985.

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