Jay-Z to stream Brooklyn gig live tonight (October 6)

Rapper launches new YouTube station 'Life + Times'

Photo: Dean Chalkley Next Previous

Photo Gallery: Jay-Z
Photo: Dean Chalkley

Jay-Z is to launch his own YouTube channel, titled Life + Times, tonight (October 6) at 9.30pm (2.30am BST) with a live concert stream.

The rapper will debut the new channel with a live stream of the final night of his sold-out concerts at the Barclays Center in Brooklyn. The station is an offshoot of his lifestyle website of the same name, reports USA Today.

For the new channel, Jay-Z has teamed up with IconicTV, who will run the station like a television network with video content including Brooklyn Nets docu-series The Road To Brooklyn, fan-interaction show Roc Nation Check-In and Well Dunn with Jourdan Dunn - a programme about the British supermodel.

Speaking about the partnership, IconicTV co-founder Michael Hirschorn said: "His philosophy has always been to do things out of the box, do them first, do them in a surprising way. I think that's one of the main reasons he has kept his brand as fresh and robust as he has because he's constantly surprising the public with what he's doing."

He added: "The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth. We're approaching this channel and programming it, not at the level of an MTV – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction."

Read More On This Artist

More News
George Harrison, The Bee Gees to be honoured with The Recording Academy's Lifetime...
Single hidden by Jack White inside furniture found a decade later
The Maccabees on new album: 'It's stripped back, fewer layers, more piano'
Alt-J, Florence + The Machine, The War On Drugs to play Sweden's Way Out West festival
Blink-182's Tom DeLonge discusses plans for punk trio's new album
Karen O says label boss Julian Casablancas is 'a fucking amazing guy'
The Wombats announce details of new album 'Glitterbug'
Sam Smith becomes only artist to sell one million albums in UK and US in 2014
London superclub Fabric respond to reports they are facing closure after drug-related deaths
Pussy Riot: 'Our goal is not to make a political album'
Azealia Banks accuses Eminem of sexism in his music
Gerard Way 'made plans to work with' The Libertines' Carl Barat
The Smiths' Mike Joyce says Queen should wear 'Queen is Dead' T-shirt during...
Wu-Tang Clan tried to get James Blake to feature on 'A Better Tomorrow'
Royal Blood 'wanted to support Foo Fighters before even starting the band'
Spectres announce UK tour dates
Taylor Swift was surprised at industry's reaction to her decision to leave Spotify
Ride, Bastille, Duran Duran and more to play tiny War Child gigs
Noel Gallagher's teenage daughter recalls how he embarrassed her in front of Harry Styles
Manics' Nicky Wire: 'There hasn't been a decent attempt at a Christmas single in...
Radio 1 music boss tells The Killers' Brandon Flowers: 'You're not too old to make...
John Lydon: 'Ukip's talk about immigration is subdued racism'

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM