Jay-Z to stream Brooklyn gig live tonight (October 6)

Rapper launches new YouTube station 'Life + Times'

Photo: Next Previous

Photo Gallery: Jay-Z

Jay-Z is to launch his own YouTube channel, titled Life + Times, tonight (October 6) at 9.30pm (2.30am BST) with a live concert stream.

The rapper will debut the new channel with a live stream of the final night of his sold-out concerts at the Barclays Center in Brooklyn. The station is an offshoot of his lifestyle website of the same name, reports USA Today.

For the new channel, Jay-Z has teamed up with IconicTV, who will run the station like a television network with video content including Brooklyn Nets docu-series The Road To Brooklyn, fan-interaction show Roc Nation Check-In and Well Dunn with Jourdan Dunn - a programme about the British supermodel.

Speaking about the partnership, IconicTV co-founder Michael Hirschorn said: "His philosophy has always been to do things out of the box, do them first, do them in a surprising way. I think that's one of the main reasons he has kept his brand as fresh and robust as he has because he's constantly surprising the public with what he's doing."

He added: "The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth. We're approaching this channel and programming it, not at the level of an MTV – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction."

Read More On This Artist

More News
Will Ferrell and Red Hot Chili Peppers' Chad Smith cover The Rolling Stones - watch
Foo Fighters announce January 2015 live dates
Johnny Flynn stars in new trailer for Channel 4 sitcom 'Scrotal Recall' - watch
Bishop Nehru and Doom preview NehruvianDOOM album with new track 'Caskets' – listen
Matt Bellamy hints at World War 3 theme and guitar solos for new Muse album
SBTRKT previews new album 'Wonder Where We Land' at iTunes Festival in London
Iceage reveal new song 'How Many' - listen
Trent Reznor previews 'Gone Girl' soundtrack ahead of cinema release
Members of Arcade Fire, The Strokes and Bon Iver form Pop All Star Band supergroup
Lil Wayne and Drake hit the road in 'Grindin' video - watch
SBTRKT streams new song 'The Light' featuring Denai Moore - listen
George Ezra covers Cyndi Lauper's 'Girls Just Wanna Have Fun' - watch
Foo Fighters pay tribute to late Gwar frontman Oderus Urungus at crowdfunded gig
James Blake unveils new song on BBC Radio 1 show
David Bowie to release new album 'soon', says producer Tony Visconti
Six Iranians sentenced to prison and lashings for dancing to Pharrell's 'Happy' in...
All We Are announce January 2015 release date for debut album – hear first song now
Yorkshire artists cover Gang Of Four's 'Entertainment!' in special Cassette Store...
Guildford venue The Boileroom saved from closure
Richard Hawley to reissue first three albums on vinyl
Johnny Marr reveals new single 'The Trap'
Flying Lotus reveals new song 'Coronus, The Terminator' – listen

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today