October 6, 2012 12:05

Jay-Z to stream Brooklyn gig live tonight (October 6)

Rapper launches new YouTube station 'Life + Times'

Photo: Next Previous

Photo Gallery: Jay-Z

Jay-Z is to launch his own YouTube channel, titled Life + Times, tonight (October 6) at 9.30pm (2.30am BST) with a live concert stream.

The rapper will debut the new channel with a live stream of the final night of his sold-out concerts at the Barclays Center in Brooklyn. The station is an offshoot of his lifestyle website of the same name, reports USA Today.

For the new channel, Jay-Z has teamed up with IconicTV, who will run the station like a television network with video content including Brooklyn Nets docu-series The Road To Brooklyn, fan-interaction show Roc Nation Check-In and Well Dunn with Jourdan Dunn - a programme about the British supermodel.

Speaking about the partnership, IconicTV co-founder Michael Hirschorn said: "His philosophy has always been to do things out of the box, do them first, do them in a surprising way. I think that's one of the main reasons he has kept his brand as fresh and robust as he has because he's constantly surprising the public with what he's doing."

He added: "The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth. We're approaching this channel and programming it, not at the level of an MTV – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction."

Read More On This Artist

More News
Beyoncé joins producer Boots on new song 'Dreams' – listen
Damon Albarn announces Bristol and Portsmouth live dates
The Horrors, Palma Violets and more added to Reading and Leeds Festivals bill – full list here
Kaiser Chiefs' Ricky Wilson says he's made it 'acceptable' to appear on TV...
Royal Blood reveal new single 'Come On Over' – listen
Lorde announces rare UK show
Coldplay debut new song 'Oceans' and confirm headline appearance at Radio 1's Big...
James Franco says Kanye West invited him and Seth Rogen to perform at Kim Kardashian wedding
Robert Plant says there is 'zero' chance of Led Zeppelin performing again
Sigur Rós' Jónsi and Alex Somers to score new US TV show 'Manhattan'
Record Store Day organisers respond to Paul Weller boycott
Lily Allen namechecks Gaga, Lorde and Beyonce in new track 'Sheezus' – watch
The National cancel gigs in Russia and Ukraine
Courtney Love shares new song 'You Know My Name' - listen
Damon Albarn unveils 'Heavy Seas Of Love' video - watch
The Killers to play Glasgow Summer Sessions
'Breaking Bad' star Aaron Paul offers Arcade Fire pizza in exchange for tickets to...
A$AP Rocky joins Lykke Li on 'No Rest For The Wicked' remix – listen
Barack Obama pays tribute to 'trailblazer' Frankie Knuckles in letter to DJ's family
Paul McCartney cancels gig after his equipment goes missing
King Krule and Ratking to feature on new Trash Talk album 'No Peace'
Zack de la Rocha and Blink-182's Travis Barker working with Run The Jewels

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
New Issue Out Now
On NME.COM Today