Jay-Z to stream Brooklyn gig live tonight (October 6)

Rapper launches new YouTube station 'Life + Times'

Photo: Next Previous

Photo Gallery: Jay-Z

Jay-Z is to launch his own YouTube channel, titled Life + Times, tonight (October 6) at 9.30pm (2.30am BST) with a live concert stream.

The rapper will debut the new channel with a live stream of the final night of his sold-out concerts at the Barclays Center in Brooklyn. The station is an offshoot of his lifestyle website of the same name, reports USA Today.

For the new channel, Jay-Z has teamed up with IconicTV, who will run the station like a television network with video content including Brooklyn Nets docu-series The Road To Brooklyn, fan-interaction show Roc Nation Check-In and Well Dunn with Jourdan Dunn - a programme about the British supermodel.

Speaking about the partnership, IconicTV co-founder Michael Hirschorn said: "His philosophy has always been to do things out of the box, do them first, do them in a surprising way. I think that's one of the main reasons he has kept his brand as fresh and robust as he has because he's constantly surprising the public with what he's doing."

He added: "The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth. We're approaching this channel and programming it, not at the level of an MTV – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction."

Read More On This Artist

More News
Google to start publishing lyrics online
Thom Yorke tops list of most legally downloaded artists on BitTorrent in 2014
Fat White Family share new song for Christmas - watch
Gerard Way: 'I miss the theatricality of My Chemical Romance'
14 more songs from Madonna's upcoming album leak online, including Pharrell collaboration
St Vincent hosts radio show for BBC 6 Music's 'Three Wise Women' Christmas...
The War on Drugs' Adam Granduciel: 'I didn't like the way Mark Kozelek criticised...
Avril Lavigne denies rumours that she's in rehab
Prince shares lyric video for 'ANOTHERLOVE' - watch
Arctic Monkeys share short documentary film to mark end of 'AM' world tour
Wale and A-Trak release new Seinfeld-themed 'Festivus' mixtape
Madonna asks fans not to listen to her leaked album tracks
Bryan Ferry's son Merlin injured in car crash
One Direction sing 'Santa Claus Is Coming To Town' with Jimmy Fallon and The Roots - watch
Footage emerges of a young Björk telling the nativity story - watch
Kanye West impersonator turns 'Yeezus' into a Christmas album - listen
$39 million settlement reached for 2011 Sugarland stage collapse which killed seven
Darkside's Dave Harrington joined by Antlers' frontman for Joni Mitchell cover - listen
Justin Timberlake joined onstage by country singer Garth Brooks - watch
The National make Christmas cameo in 'Bob's Burgers' - watch
Slipknot share video for 'The Devil In I', filmed live at Knotfest
Joey Bada$$ shares new song 'Curry Chicken' – listen

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM