June 17, 2013 20:59
Jay-Z's new album to go instantly platinum because of Samsung giveaway
The mobile phone company have bought up one million copies of 'Magna Carta Holy Grail'
One million copies of the album will be given away for free to Samsung Galaxy smartphone users 72 hours ahead of the record's official release on July 4, instantly qualifying the LP for platinum sales status. The Wall Street Journal reports that Samsung paid $5 (£3.18) for each copy of the album. Users will receive the music through the Magna Carta app, which they will get later this month.
Jay-Z broadcast the news of his new LP via an advert during Game 5 of the NBA Finals last night (June 16). 'Magna Carta Holy Grail' is the rapper's 12th studio album. The three-minute promo for Samsung shows Jay-Z working in the studio with Rick Rubin, Pharrell Williams and Timbaland and talking about making music in the modern world.
"We don't have any rules, everybody is trying to figure it out," he says in the clip, which you can watch below. "That's why the internet is like the wild west. The wild, wild west. We need to write the new rules." He adds: "The album is about this duality of how do you navigate your way through this whole thing, through success and through failures, and remain yourself?"
Earlier this month, Jay-Z, Justin Timberlake, Nas and Timbaland were photographed working together in the recording studio. Roc Nation executive Lenny S posted the above image on his Instagram page with the following caption: "JAY x JT x NAS x TIMBO Rat Pack shit. For some this is "Work"... For us it's just Fun. #RocNation."
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