September 30, 2008 14:53

See Sex Pistols' John Lydon as the face of British butter

Singer's TV advert airs tomorrow

The first pictures from Sex Pistols' John Lydon's forthcoming adverts for Country Life butter have emerged.

As previously reported, the frontman has made the surprise move of endorsing Country Life butter in a new television advert.

The first pictures of the punk icon, dressed in gentleman's tweed, have emerged on the singer's website, Johnlydon.com.

Lydon comments: "I for one am proud to be British and I'm proud to get behind a proper British brand. That's why I'm supporting Country Life butter.

"People know I only do things that I want to or that I believe in and I have to do it in my own way. I've never done anything like this before and never thought I would but this Country Life ad was made for me and I couldn't resist the opportunity."

The advert premieres tomorrow (October 1) at around 8:20pm (BST) on ITV1.

See NME.COM's celebrity endorsements blog on the NME Video Blog.