Justin Timberlake for New York Fashion Week

Justin Timberlake is gearing up for the showing of his new William Rast collection at New York Fashion Week next month, and he’ll do it in true music-meets-fashion style.

Timberlake will perform during the showing of his collection at live music venue Roseland Ballroom, two years into the line’s existence, reports nymag.com.

William Rast is the clothing brand Timberlake started with buddy Trace Ayala, and will star in the ad campaign for the forthcoming collection alongside model Erin Wasson. Timberlake will play a character by the name of William Rast, a man who is ‘a rebel on the run’.

Meanwhile, Timberlake is set to join Beyonce, Rihanna and Duffy among others, when they perform at this year’s Fashion Rocks on September 5.

--By our New York staff.
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