Kanye West confirms June release for Adidas Yeezys

Rapper appears at conference in Germany to launch new shoe

Photo: Next Previous

Photo Gallery: Kanye West

Kanye West has confirmed that he will release the first shoe as part of his deal with Adidas in June.

West, who was previously in partnership with rival company Nike, signed a deal with Adidas in 2013 and appeared at the German company's Global Brand Conference in Bamberg last night (April 7). He revealed plans for his own signature shoe, which will be called the Yeezy.

During his speech, West praised Adidas for being "brave" in doing business with him. "To get to the point to be able to make your own shoe, and have people react to it, was such an amazing feeling that I can never let go," West said. "When I create and when we create, it's not based off the idea of celebrity advertising."

He continued: "This was the company that was experienced and brave enough to let me create." Watch West's full speech about the Yeezy below.

Speaking previously about his Adidas deal back in 2013, West referred to himself as the "Tupac of product" and claimed that he was going to be "bigger than Walmart".

Earlier this month it was reported that West is had cancelled an Australian tour in order to finish work on his new album, the follow up to 2013 record 'Yeezus'.

Read More On This Artist

Kanye West Merchandise
More News
U2's Bono thinks he has the solution to music piracy and declining album sales
Butthole Surfers drummer picks up 'Yard Of The Month' award in Austin neighbourhood
Julian Casablancas cryptic about future Strokes shows: 'A tour's a great way to destroy...
Jack White takes pop at Foo Fighters during 'Kanye West-esque rant' at Boston gig –...
Miley Cyrus facing possible jail time after being spanked with a Mexican flag
Mark E Smith on Kate Bush: 'I never even liked her first time around'
Papa Roach frontman: 'my uncle kissed me and he gave me herpes'
Foo Fighters' Dave Grohl says he's 'never played a show like this' at...
Seth Rogen hired as Waka Flocka Flame's 'official blunt roller'
Musicians react as Scotland votes in independence referendum
Jay Z fighting lawsuit over use of the word 'oh' in 'Run This Town'
Arcade Fire's Win Butler says he has no plans for retirement
Disclosure and Sam Smith enlist Schoolboy Q for 'Latch' remix – listen
Dr Dre's long-awaited new album will not be called 'Detox'
Iggy Azalea files lawsuit against ex-boyfriend for releasing early masters
September 17 officially declared 'Foo Fighters Day' in Richmond, Virginia
Metallica to release box set of all 2014 live performances
Kendrick Lamar preparing to release new single 'i'
Björk declares support for Scottish 'Yes' vote
Ringo Starr on the future of rock music: 'Bands will always come through'
Creation of Joy Division Twitter account irks former bassist Peter Hook
Honeyblood drummer Shona McVicar leaves group

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today