June 18, 2014 9:42

Kanye West tells advertising conference: 'I look at pictures of Kim Kardashian and get turned on'

Rapper also spoke about Jay Z's deal with Samsung and Apple's deal with Beats

Photo: Next Previous

Photo Gallery: Kanye West

Kanye West spoke about his admiration for Jay Z and wife Kim Kardashian at Cannes Lions Festival, an annual awards show and festival for professionals in the creative communications industry.

Appearing on a panel called Technology, Culture And Consumer Adoption: Learning To Read The Cultural Landscape, West touched on the recent $3bn deal between Dr Dre, Jimmy Iovine and Apple for Beats Audio and Beats Electronics and last year's alliance of Jay Z and electronics giant Samsung. The Apple fan – who has previously compared himself to late Apple CEO Steve Jobs, said he, personally, is only interested in allying with entities he considers to be at the top of their game, reports Adweek.

Kanye said: "There would have been no Beats deal without the Samsung deal. It showed the number one company the importance of connecting with culture. The reason I said I didn’t like Samsung particularly is because, throughout my entire life, because of how my parents raised me, I have to work with the number one. I can’t work with anyone but Jay Z because he’s number one. I can’t be with any girl but Kim because that’s the girl whose pictures I look at the most and get turned on by.

West continued: "I’m not going to represent any company but Louis Vuitton, because that’s number one. Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the number one influencers."

In spite of his comments, West has an alliance with sports manufacturer Adidas, which, on announcing, he said would see him become "bigger than Walmart".

West's kind words about Jay Z should pour cold water on rumours that the pair have fallen out since Jay Z failed to attend West and Kardashian's wedding. It was reported that West repeatedly skipped his 'Watch The Throne' partner's name in song lyrics during his recent Austin X Music Festival performance.

Jay Z missed West's wedding to Kim Kardashian in Italy, choosing instead to spend a weekend in the Hamptons with his wife Beyonce. Although the couple were reportedly invited to the bash, they have yet to provide an explanation for their absence.

Kanye and Kim were wed at a 16th century Forte di Belvedere in Florence, Italy last month (May) in a celebration that included performances from Andrea Bocelli and Lana Del Rey.



Read More On This Artist

Kanye West Merchandise
More News
Lily Allen unveils Glastonbury tribute video for 'As Long As I Got You'
Snoop Dogg admits he smoked weed in the White House
Lancaster theatre appeals for stolen papier-mâché Frank Sidebottom head
Kid Rock ordered to hand glass sex toy over to court as part of Insane Clown Posse lawsuit
Courtney Love rules out Hole reunion:'I don't want to get on the oldies circuit'
Jack White brings fan on stage to perform 'Seven Nation Army' – watch
Eels frontman Mark Oliver Everett to be awarded Freedom of the City of London
The Who's Roger Daltrey and 'pals' to launch model railway museum in Kent
Lily Allen and Beyoncé producer claims guitar music is at an 'all time low'
Adele wins five-figure sum for paparazzi photos of son
Rod Stewart and Susan Boyle perform at Commonwealth Games Opening Ceremony
Hudson Mohawke to release 'Chimes' EP in September
Lily Allen: 'Nobody at Radio 1 knows what the fuck they're doing'
Duran Duran suing fan club for £23,500
Details announced for The Warehouse Project 2014 line-up
Courtney Love says production on Kurt Cobain biopic will begin in 'next 12 months'
Bloc Party's Kele Okereke to release new solo album, 'Trick'
Midweek chart update: La Roux narrowly behind Ed Sheeran in race for Number One
Lana Del Rey says 'Fucked My Way To The Top' song is commentary on public perception of...
Metallica's Lars Ulrich says Noel Gallagher inspired him to quit cocaine
Kasabian's Serge Pizzorno and comedian Noel Fielding tease 'Wu-Tang Clan' live shows
Ian Watkins loses appeal for reduced jail term; judges cite 'shocking depravity' of crimes

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today