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Tate Modern issues apology after Kraftwerk ticket fiasco

Officials admit 'significant volume of interest' caused their website to crash

Guy Eppel/NME
Pic: Guy Eppel/NME
Officials at London's Tate Modern have issued an apology to Kraftwerk fans left frustrated by the massive demand for tickets for the group's forthcoming residency at the venue.

Many were unable to purchase tickets after a surge of traffic to the Tate Modern's website caused the site to crash just after the 7.30am onsale time yesterday (December 12). A phone line was offered as an alternative, although that too could not cope with the strain.

Now an apology has been posted on the Tate Modern's official website Tate.org.uk.

It reads:
Many people had a difficult time trying to buy tickets for Kraftwerk yesterday, and we apologise unreservedly for that. We had anticipated a significant volume of interest but our website was overwhelmed by the phenomenal number of people attempting to access it simultaneously.
The statement went on: "This meant the majority of tickets had to be sold over the phone and we apologise for the long wait and frustration this has caused. We believed that our system could cope with the volume so did not appoint a third party ticketing site."

Officials also revealed that they sold tickets to some customers who came to the venue after a late decision was made to sell the tickets to "avoid disappointment". The statement added: "We are sorry that this was not communicated as an official route to buy tickets and subsequently led to more frustration from other customers trying to buy tickets online and by telephone."

The venue confirmed that all tickets for the shows have now sold out and they urged fans not to "purchase tickets through a secondary sale as we cannot guarantee their authenticity".

The Kraftwerk gigs, which are called '1 2 3 4 5 6 7 8', will take on the same format as the run of dates they played at New York’s Museum Of Modern Art in April of this year, and the shows they have confirmed to take place in their hometown of Dusseldorf next January.

Each gig will see the band accompanied by 3D visuals as they play each of their studio albums live in full. The dates are as follows:

1 – 'Autobahn' (1974) (February 6)
2 – 'Radio-Activity' (1975) (7)
3 – 'Trans Europe Express' (1977) (8)
4 – 'The Man-Machine' (1978) (9)
5 – 'Computer World' (1981) (11)
6 – 'Techno Pop' (1986) (12)
7 – 'The Mix' (1991) (13)
8 – 'Tour De France' (2003) (14)

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