Coldplay and Kylie to get corporate sponsorship?
Kylie Minogue
EMI to offer brands chance to 'sponsor' artists
Music label EMI is to allow brands to sponsor its artists for the first time.
The record company, which is expected to announce around 2,000 job cuts today (January 15), is looking at ways it can boost revenue following its take over by private equity company Terra Firma.
According to Marketing Week the label, whose acts include the likes of Coldplay, Babyshambles and Kylie Minogue, will allow companies to associate themselves with their release, although the exact nature of the “sponsorship” is yet to be revealed.
As previously reported, several artists including The Verve, Robbie Williams and Coldplay are said to be unhappy with the changes and are considering withholding their albums from EMI.
Have your say now at NME.COM/blog.
The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.
The record company, which is expected to announce around 2,000 job cuts today (January 15), is looking at ways it can boost revenue following its take over by private equity company Terra Firma.
According to Marketing Week the label, whose acts include the likes of Coldplay, Babyshambles and Kylie Minogue, will allow companies to associate themselves with their release, although the exact nature of the “sponsorship” is yet to be revealed.
As previously reported, several artists including The Verve, Robbie Williams and Coldplay are said to be unhappy with the changes and are considering withholding their albums from EMI.
Have your say now at NME.COM/blog.
The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.
Coldplay tickets:
- Sep 12, 2009 15:00 at Lancashire C.c.c., Old Trafford - Buy from Seetickets
- Sep 16, 2009 16:00 at Hampden Park, Glasgow - Buy from Seetickets
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Guitarist202
Jan 16, 2008
wellduhobviously
Jan 16, 2008
milkydisco
Jan 16, 2008
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