March 16, 2012 13:27

Lady Gaga 'earns $30 million a year from Twitter' Lady Gaga Tickets

Marketing experts reckon 'Born This Way' star makes a third of her cash through social media site

Photo: Next Previous

Photo Gallery: Lady Gaga

Lady Gaga earns $30 million (£18.9 million) through her Twitter account, according to reports.

The Wall Street Journal claims that the 'Born This Way' star has built up such a strong relationship with her followers on the social media site that it is worth one third of the reported $90 million (£56.9 million) that she made last year.

Marketing manager John Bonini, who works for Impact Branding & Design, claimed that the publicity and direct connection the singer has developed with her admirers through the site helps boost her earning potential, as well as ensuring that her fanbase purchase her music rather than download it illegally. He added:

She really engages them and re-tweets stuff they say as if she was one of them.


Gaga's popularity on Twitter is unparalleled – earlier this month (March 6), she became the first person to gain 20 million followers on the site, putting her ahead of Justin Bieber (18.1 million), Katy Perry (15.75 million), Shakira (14.56 million) and Rihanna (14.49 million). US President Barack Obama, meanwhile, is only in eighth place, with 12.84 million followers.

Previously, Gaga also became the first person to amass 10 million followers in May last year, and 18 million in January of this year.

Last month (February 24), Lady Gaga used her Twitter account to respond after her 'Born This Way' LP was dubbed the "most pretentious album ever" by NME. She wrote: "Oh the irony of winning "Most Pretentious Album Ever" from none other than NME. *eyeroll* I might laugh forever + then return to narcissism."

It seems unlikely that Gaga will react so publicly to negative publicity in the future, though – earlier this week, she revealed that she is planning a media blackout once her interview with Oprah Winfrey is broadcast this week (March 18), as she claims she has nothing else to say to the press.

Read More On This Artist

Lady Gaga Tickets
Date/Time Venue Town/City Seetickets Viagogo
Oct 15, 2014 Nia Birmingham Birmingham

Tickets not currently available.

Buy Lady Gaga Tickets
from £85

Oct 19, 2014 Hydro Glasgow

Tickets not currently available.

Buy Lady Gaga Tickets
from £89

Oct 21, 2014 Phones 4u Arena Manchester Manchester

Tickets not currently available.

Buy Lady Gaga Tickets
from £64

Oct 23, 2014 The O2 Arena London

Tickets not currently available.

Buy Lady Gaga Tickets
from £47

Oct 25, 2014 The O2 Arena London

Tickets not currently available.

Buy Lady Gaga Tickets
from £60

Oct 26, 2014 The O2 Arena London

Tickets not currently available.

Buy Lady Gaga Tickets
from £47

Comments

Please login to add your comment.

Date/Time Venue Town/City Seetickets Viagogo
15 Oct 2014 Nia Birmingham Birmingham

Tickets not currently available.

Buy Lady Gaga Tickets
from £85

19 Oct 2014 Hydro Glasgow

Tickets not currently available.

Buy Lady Gaga Tickets
from £89

21 Oct 2014 Phones 4u Arena Manchester Manchester

Tickets not currently available.

Buy Lady Gaga Tickets
from £64

More Tickets

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
  • Facebook
  • Twitter
  •  
  •  
  •  
  •  
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
New Issue Out Now
On NME.COM Today