Lady Gaga stripped of 156m YouTube views

Popstar's VEVO account reduced significantly following clear out

Photo: Next Previous

Photo Gallery: Lady Gaga

Lady Gaga has had 156m views struck off her official YouTube account today just one month after the online video provider reduced the play counts of many major label acts by 2 billion views.

At the time of the first purge in December 2012, a YouTube spokesman told Billboard magazine that the removed views occurred when YouTube cleaned out all of the views that had once been uploaded to individual artists YouTube channels but had subsequently been replaced and were showing up on their VEVO channels instead.

However, the Lady Gaga view removal did not affect her YouTube channel with all 156m views being removed from the star's VEVO channel. Speaking at the time of the initial removal, a YouTube spokesperson stated the reasons behind the clear-up. "This was not a bug or a security breach. This was an enforcement of our viewcount policy."

The move came after the site conducted an audit of its viewing figures and suspected view count building techniques from hackers, who were allegedly artificially boosting views on certain videos.

VEVO is a music video website owned and operated by Sony Music Entertainment and UMG inside YouTube. Artists affected by the clear up besides Lady Gaga include Michael Jackson, Chris Brown and Beyonce.

Read More On This Artist

Lady Gaga Merchandise
More News
Noel Gallagher: 'I don't agree with U2 on free music, I'd happily put an extra...
Limp Bizkit guitarist criticises his own fans ahead performance on ShipRocked cruise
Missy Elliott to join Katy Perry on stage during Super Bowl half-time show
Black Sabbath's Geezer Butler describes bar room brawl as 'unfortunate altercation'
Fall Out Boy say their new album is 'modern rock of the future'
Man faces ban from Parklife festival after 'boasting' about touting tickets
The Jesus And Mary Chain offer local bands support slots on their February UK tour
Suge Knight arrested over fatal hit-and-run incident in LA
Carl Barât 'totally rediscovered the guitar' making Jackals album
Pete Doherty: 'not making music with Amy Winehouse will haunt me to my dying day' –...
Swim Deep say new album is a 'zero-gravity gospel record for the masses'
Haim and Weezer to form supergroups for Jimmy Kimmel
Drake, Kendrick Lamar, Avicii and Nicki Minaj to appear at Wireless 2015
Ryan Jarman: 'Grown-ups still don't like The Cribs. That's absolutely...
Jay Z buys Norwegian music streaming service Wimp for £47million
Kasabian 'make history' with rare, intimate performance at The Garage in London
Frank Ocean, Andre 3000 and J Cole to appear on Chance the Rapper's new album
Foo Fighters cover Rush's 'Tom Sawyer' during Rio de Janeiro concert - watch
Idlewild launch bespoke craft ale Scottish Fiction IPA
Courtney Barnett announces debut album and streams single 'Pedestrian At Best'
Nas, Mark Ronson, Earl Sweatshirt added to Disclosure and Rudimental's Wild Life festival
L7 lead additions to Download Festival bill

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM