February 1, 2013 22:12

Lady Gaga's internet popularity wanes, according to report Lady Gaga Tickets

Survey claims the singer has 'bored the internet'

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Photo: Guy Eppel

Lady Gaga's internet popularity has waned, a survey claims.

The popularity of Gaga in internet search engines has fallen steadily since May 2011, according to a report carried out by web marketing analyst AccuraCast. The company claims the figures are "astonishing" considering the past year has seen Gaga launch her own fragrance, tour world with her Born This Way Ball and admitted to suffering from an eating disorder.

The peak for searches relating to Gaga's name came in early 2010, but since then enquiries have been sliding, with only occasional bursts of renewed interest, such as when she showed up for the 2010 MTV Video Music Awards in a dress made of meat and again in 2011 with the release of second album 'Born This Way'.

A spokesperson for AccuraCast said: "The difference in the number of searches at this point, compared to the release of 'The Fame Monster' and the start of the tour, is staggering and a fall in popularity is evident."

"Since May 2011 her popularity has fallen almost continuously each month and shows little sign of recovery," they continued. "Although people enjoyed Lady Gaga's outrageous fashion sense during the early stages of her career, it would appear that she began pushing the boundaries too far and this incident failed to greatly improve her internet popularity. This theory is supported by the minimal increase in traffic when she chose to use the meat dress once again, in May 2012."

AccuraCast added Gaga's popularity is now "lingering dangerously close to the level it was when she burst onto the scene in 2008 and indicates that we are all a little bored with Lady Gaga's antics."

Gaga's tour is currently making its way across North America, while her third album 'ARTPOP' is scheduled for release this spring.

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