'Lady Gaga is no longer relevant', claims trailer for 'ARTPOP'

Singer's tongue-in-cheek ad makes light of potential backlash for new album...

Photo: Next Previous

Photo Gallery: Lady Gaga

Lady Gaga has unveiled the trailer video for her forthcoming new album 'ARTPOP' – scroll down and click to watch.

The 47-second clip shows the singer with her face covered in plastic being roundly jeered while a series of messages are displayed at the bottom of the screen. Seemingly making light of any backlash she might receive for the new LP, they include slogans such as "Lady Gaga is no longer relevant" and "Ever since 'Born This Way', she's a flop".

Other messages include "If you don't like pop music, you should turn this off", "DO NOT buy her new single Applause on iTunes", "Give her no A-P-P-L-A-U-S-E", "DON'T dance to the song at all" and "She's over".

The advert's theme seems to tie in with a recent Tweet Gaga published, in which she told her fans to ignore the opinions of bloggers. "Dont focus on ANY blogger criticism," she wrote. "I have been a producer/songwriter/musician for over 10 years. Trust the artist, bloggers are not critics."

Yesterday (August 13), Lady Gaga confirmed rumours that she will be playing live in London next month. The singer will headline the opening night of this year's iTunes Festival, which takes place at London's Roundhouse venue every night from September 1 to 30, and has promised fans a flurry of new material from her forthcoming 'ARTPOP' album.

Gaga officially premiered the album's lead single 'Applause' yesterday after it leaked over the weekend. 'ARTPOP' is set for release on November 11.

Read More On This Artist

Lady Gaga Merchandise
More News
Kanye West walks through field with baby North West in 'Only One' video – watch
Sam Smith on Adele comparisons: 'It just annoys me'
Kasabian: 'The Brit Awards have a conspiracy to shut rock 'n' roll out'
Jack White reunites The Raconteurs and performs with Loretta Lynn in Nashville – watch
Lil Wayne sues his record label for £34m
Black Sabbath's Geezer Butler arrested following 'bar brawl'
2 Chainz announces plans to run for Mayor of College Park, Georgia
Purity Ring announce UK tour dates
Midweek Chart Update: Meghan Trainor on course for Number One spot
Taylor Swift copyrights use of the phrase 'This Sick Beat'
Sly Stone awarded £3.3 million in unpaid royalties
Rage Against The Machine's Tim Commerford teams up with Lance Armstrong
Skrillex, Flying Lotus, FKA Twigs, Duran Duran added to Sónar festival bill
Former Red Hot Chili Peppers guitarist John Frusciante to release acid house LP
Run The Jewels share 'Lie, Cheat, Steal' video - watch
Everything Everything: 'If you put out a record this year and it's all smiles, then...
Students launch petition to name east London University building after Wiley
Sinead O'Connor withdraws application to join Sinn Fein
Sleaford Mods back crowdfunded documentary 'about the band and state of modern Britain'
Björk on 'Vulnicura' album leak: 'There's no way to say how you'd...
Drenge on new album 'Undertow': 'One song just screams 'Fleetwood Mac'
Liam Howlett confident ahead of new Prodigy album: 'I've been feeling these new...

More News


Please login to add your comment.

Latest Tickets - Booking Now
Know Your NME

NME Store & Framed Prints
Inside NME.COM