August 22, 2012 7:34
Lana Del Rey becomes the new face of Jaguar
Singer reportedly signs six-figure sum to promote car brand
The singer has signed a six-figure deal to launch their brand's new F-Type vehicle, according to The Sun. The collaboration will be officially unveiled in Paris next month.
Adrian Hallmark, Jaguar's global brand director, said:
Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements.
Del Rey is also currently appearing in new advertising campaigns for Swedish fashion brand H&M. In the commercials for autumn she models items including a Pink angora sweater, floral print leggings, a range of pastel knits, leather trousers and cinched-waist tops.
H&M will also release a Johan Renck-directed video of her covering Bobby Vinton's 1963 track 'Blue Velvet' as part of the campaign. It will be released in full on H&M's website on September 19, and a condensed version of the short will later air as a television commercial.
Del Rey is to appear at London's iTunes Festival six days later. Noel Gallagher, Mumford and Sons and Jack White will also appear at the month long event.
Tickets for each gig are all given away from the event's official website. See itunesfestival.com for full details on how to get them.
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