Leona Lewis's new single 'Lovebird' fails to make Top 200

And reports suggest song could have sold less than 600 copies

Leona Lewis's new single 'Lovebird' fails to make Top 200

Photo: Press

Leona Lewis has failed to break into the Top 200 with her latest single, according to reports.

The former X Factor winner's latest track, 'Lovebird', was released on December 9 but, according to the Metro, has become her least successful single. Reports suggest that it shifted less than 600 copies - as that was the number of units sold by the track at Number 200 on this week's chart.

Speaking about the surprise flop, a source told the Mirror: "This is a bitter pill to swallow for Leona and there is no sugar-coating it. The single was strong and should have done better but, unfortunately, there was no real marketing force behind it.

"Also, it wasn't released as an official second single. Rather it was pushed out on what is known as an 'impact day'," they added. "Crucially, it didn't capture the imagination of radio bosses and got little airplay. It's a little embarrassing for the label because they have invested so heavily in Leona."

The news comes after Lewis's latest studio album, 'Glassheart', became the singer's first LP not to top the UK Album Charts. It reached Number Three instead and was kept off the top spot by the self-titled debut from Jake Bugg, who declared after his sales success that it was his "job to keep that X Factor shit off the top of the charts".

In October, meanwhile, Lewis claimed that she recorded 'We Found Love' before Rihanna - and also claimed her version of the track was superior. "I worked with Calvin [Harris] and we recorded 'We Found Love'," she explained. "But he went touring with Rihanna and she ended up releasing it. I didn't commit to it because I wanted 'Trouble' to be my first single so I think that was another reason they went with Rihanna. It was the same version and production but mine's better."

Read More On This Artist

More News
Sun Kil Moon unveils new nine-minute track 'The Possum' – listen
Action Bronson and Killer Mike rap battle on treadmills – watch
Skrillex unveils video for 'Fuck That' - watch
Blink-182's Tom DeLonge: 'Condoning streaming is like condoning killing elephants'
Smashing Pumpkins share new song 'Drum + Fife' - listen
'Sleater-Kinney 2.0 is breaking the rules' say reunited band
Sky Ferreira discusses working with Primal Scream
As Andy Bell reforms Ride, his other band Hurricane #1 return without him
Tame Impala's new record will be 'less rock and more electronic'
Interpol cancel another show, but make it to hotel after 60 hours on tour bus trapped in snow
X Factor overtakes Band Aid as favourite for Christmas Number One
New Beyoncé tracks '7/11' and 'Ring Off' revealed – listen
Wilko Johnson discusses cancer recovery: 'I shouldn't be here at all'
Dave Grohl on Arctic Monkeys: 'Please don't let them self-destruct'
House of Lords votes to make changes to online secondary ticketing
Noel Gallagher on Russell Brand: 'His revolution might be as short-lived as his acting...
Singer Ty Herndon comes out, making him the first openly gay country chart-topper
The Vaccines say they have something 'coming soon' in cryptic Facebook update
Morrissey leaves Warsaw stage after being heckled by fan – watch
Biffy Clyro promise their Relentless Live gig will be 'spicy'
Iggy Azalea hits back at Eminem rape lyrics: 'Women in music have bigger balls'
AC/DC: 'We are going to go on tour. Nothing is going to stop us'

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM