May 4, 2013 10:27
Lil Wayne dropped by Mountain Dew for derogatory lyrics about key civil rights figure
Drinks company severs relationship with rapper following controversy
The rapper has been criticised for his verse on Future's 'Karate Chop (remix)' in which he says: "'Bout to put rims on my skateboard wheels. Beat that pussy up like Emmett Till". Fourteen-year-old Emmett Till was brutally murdered in 1955 after apparently flirting with a married white woman.
Wayne later issued an apology to Till's family yesterday and promised that he would remove the lyrics from his catalogue. But, according to Spin, PepsiCo - which owns Mountain Dew - has decided to end its relationship with the hip-hop star.
"We do not plan any additional work with Lil Wayne moving forward," they said in a statement. "His offensive reference to a revered civil rights icon does not reflect the values of our brand."
Mountain Dew's decision comes just days after it was forced to pull an advert from the air which featured Odd Future leader Tyler, The Creator. The commercial was criticised for being racist and downplaying violence against women, although Tyler reacted by insisting that the controversy surrounding the advert would not change his art.
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