Lil Wayne dropped by Mountain Dew for derogatory lyrics about key civil rights figure

Drinks company severs relationship with rapper following controversy

Lil Wayne dropped by Mountain Dew for derogatory lyrics about key civil rights figure

Photo: Ed Miles/NME

Lil Wayne has been dropped by his main corporate sponsors, Mountain Dew, for making a derogatory reference to civil rights hero Emmett Till in a rap.

The rapper has been criticised for his verse on Future's 'Karate Chop (remix)' in which he says: "'Bout to put rims on my skateboard wheels. Beat that pussy up like Emmett Till". Fourteen-year-old Emmett Till was brutally murdered in 1955 after apparently flirting with a married white woman.

Wayne later issued an apology to Till's family yesterday and promised that he would remove the lyrics from his catalogue. But, according to Spin, PepsiCo - which owns Mountain Dew - has decided to end its relationship with the hip-hop star.

"We do not plan any additional work with Lil Wayne moving forward," they said in a statement. "His offensive reference to a revered civil rights icon does not reflect the values of our brand."

Mountain Dew's decision comes just days after it was forced to pull an advert from the air which featured Odd Future leader Tyler, The Creator. The commercial was criticised for being racist and downplaying violence against women, although Tyler reacted by insisting that the controversy surrounding the advert would not change his art.

Read More On This Artist

More News
Wu-Tang Clan perform 'Ruckus In B Minor' on 'Letterman' – watch
The War On Drugs add extra dates to 2015 UK tour
Foo Fighters announce Slane Castle gig for May 2015
Midweek Chart Update: Take That challenge Band Aid 30 for UK Number One
Mac DeMarco says recording third album 'Salad Days' stopped him 'being a little...
The Pop Group to release new, Paul Epworth-produced album – hear first song now
Chance The Rapper shares new song 'Sunday Candy' – listen
Death metal band Abhorrent Decimation to perform in sealed box until the air runs out
Sinead O'Connor says Band Aid 30 critics should 'shut the fuck up'
Ed Sheeran announces second Wembley Stadium gig
Morrissey forced to abandon encore at German gig following stage invasion – watch
Wolf Alice announce Spring 2015 tour
James Blake to release new single '200 Press' and poem - listen
AC/DC's Phil Rudd makes bizarre court appearance in New Zealand
Rihanna denies reported album announcement details
Jimmy Page cites performing with Leona Lewis as his greatest achievement outside of Led Zeppelin
St Vincent's 'St Vincent' named NME's Album Of The Year 2014
Killer Mike rails against Ferguson verdict in emotive pre-gig speech - watch
Pulled Apart By Horses share cover of Slade's 'Merry Christmas Everyone' - listen
Seasick Steve announces new album 'Sonic Soul Surfer' and UK tour
Metallica to headline Reading and Leeds 2015, Jamie T and Run The Jewels also on the bill
Kurt Cobain documentary executive produced by Frances Bean set for 2015

More News

Comments

Please login to add your comment.

Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Inside NME.COM