Maximo Park launch their own beer

Maximo Park are marking their forthcoming gig at Newcastle’s Metro Radio Arena on December 15 by designing their own beer label for 'Maximo Brown Ale' – a rebranded version of Newcastle Brown Ale.

The band were asked by the beer’s brewery, Tyneside Brewers, if they wanted to create their own branded beer, and as a result tens of thousands of the one-off ale have been produced, and will be available in bars across the country from December 15.

Maximo Park frontman Paul Smith said: “So many amazing things have happened for our band in a short space of time and to have our image emblazoned on a Brown label is another addition to that list.

“It would be great for our band to be as synonymous with Newcastle as the mighty Brown Ale, and it's both amusing and an honour to be able to deface the label in this manner!”