December 7, 2011 15:29

Metallica's manager: 'We're touring in 2012 because of the Euro'

Cliff Burnstein says the metal titans are 'a US export the same way Coca-Cola is'

Photo: Next Previous

Photo Gallery: Metallica

Metallica's manager has strongly suggested that the band brought their plans to tour Europe forward to next summer due to the ongoing problems with the Euro.

The band are confirmed to play a headline slot at next summer's Download Festival as well as a series of other large European shows, playing their fifth album, widely known as 'The Black Album', in its entirety.

The announcement that the band would be touring Europe next summer, having already toured extensively in 2011, was viewed as a surprise and it now looks as though they may have brought their tour dates forward for financial reasons.

Cliff Burnstein, who manages the metal titans, told the Wall Street Journal that he wanted to take advantage of the weak Euro by playing more shows now.

He said: "I'm not an economist, but I have a degree, so it helps. You have to ask yourself, what's the best time to be doing what, when and where. Over the next few years, the dollar will be stronger and the euro weaker, and if that's the case, I want to take advantage of that by playing more of these European shows now, because they will be more profitable for us".

Burnstein also compared the metal band to Coca-Cola and says that they have to think of themselves as a US export, in the same manner as any other product.

He added: "We're a U.S. export the same way Coca-Cola is. We look for the best markets to go to. Right now Indonesia is on my watch list".

Burnstein also manages the Red Hot Chili Peppers and has revealed he has also brought forward their European touring plans to this summer to maximise profitability.

Metallica will play Download Festival on June 9. The festival itself will take place from June 8-10 2012 at Donington Park. Red Hot Chili Peppers play a stadium tour in the UK next summer.

Read More On This Artist

Metallica Merchandise
More News
Lil Wayne sued for allegedly not paying private jet fees
Plans in place for Johnny Cash's former home to become rehab centre
Apple and Beats close $3 billion deal
Foo Fighters set date for first episode of 'Sonic Highways' and new song debut
Slipknot unveil first new song in six years 'The Negative One'
Jake Bugg not a fan of Libertines reunion: 'Are they running out of money?'
The Script cite 'Mrs Brown's Boys' as influence on new album
Campaign to get Ozzy Osbourne knighted receives over 20,000 signatures
The Raveonettes announce European tour dates
Owner of Oasis-inspired kennel responds to Anaïs Gallagher's request to stop breeding dogs
Burial and The Bug contribute tracks to 'Hyperdub 10.3'
Ice Cube hints at possible NWA reunion following 'Straight Outta Compton' biopic
Jonny Greenwood's collaboration with Australian Chamber Orchestra to be revealed on European...
Jack White plays three-hour, 38-song homecoming gig in Detroit
Adele and One Direction ensure one in eight albums sold in 2013 was made by a British artist
Kings Of Leon pay thanks for 'shit free show' at scene of 2010 pigeon poo concert
Foo Fighters' London Olympic Park gig sells out
34 dead after stampede at rap gig in Guinea
The Killers tops poll of weirdest lyrics with 'Are we human? Or are we dancer?'
Kendrick Lamar-inspired film 'm.A.A.d' to premiere at Sundance event
Jackson family 'disappointed and saddened' following reports Neverland Ranch is to be sold
Hop Farm organiser Vince Power banned from staging live music events

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today