May 3, 2012 20:31

Michael Jackson's estate signs deal with Pepsi

The singer's estate is working with the soft drinks company to remarket the 'Bad' album

Photo: Next Previous

Photo Gallery: Michael Jackson

Michael Jackson's estate has signed a huge deal with Pepsi, according to reports.

When the singer was still alive he worked with the soft drinks giant on numerous occasions throughout his career. This posthumous deal will, according to TMZ, include a brand new TV advert and special edition cans of Pepsi emblazoned with Michael Jackson's image as well as offering the chance to win remixes of Jackson's songs to download.

A spokesperson for Michael Jackson's estate told TMZ that the deal was made with regards to remarketing Jackson's 1987 album, 'Bad'. They said of the deal: "We're here to market the 'Bad' album and Pepsi is the most effective place to do it."

It was when filming an advert for Pepsi in 1984 that Jackson's hair accidentally caught on fire, causing him scalp burns which for which he was prescribed the 'heroin-like' substance Demerol, which many say led to his addiction to prescription drugs.

Last month, the makers of the technology behind the Tupac hologram at Coachella which appeared during Dr Dre and Snoop Dog's set, told NME that Michael Jackson would be their "ultimate" star to resurrect with the technology.

Read More On This Artist

Michael Jackson Merchandise
More News
Lady Gaga and Tony Bennett release duet ahead of new collaboration album
Timbaland confirms work on new 'game changer' single with Missy Elliott
Beck walks with his past self and the Grim Reaper in video for 'Heart Is A Drum'
Mitch Winehouse to release new Amy Winehouse charity album
Metallica's Lars Ulrich tips AC/DC for next year's Glastonbury
Blink-182's Tom Delonge selling setlist from band's first ever gig
Damon Albarn: 'New Blur album may just be one of those records that never comes out'
BBC Radio 1 deny claims that La Roux was excluded from playlist for being 'too old'
Confusion surrounds Lil Wayne's involvement with Real Madrid footballer Cristiano Ronaldo
One Direction's Zayn Malik gets death threats after #FreePalestine tweet
Michelle Shocked releases silent album with tracks named after digital music executives
Further Ted Nugent casino performances cancelled over 'racist' comments
The Co-op staff complain as supermarket switches to only playing music by unsigned artists
Muse say 'heavy' new album will be released next summer
Lady Gaga appears as waitress in new 'Sin City' trailer – watch
Foo Fighters announce September live date at London's Olympic Park
Former Lostprophets member on Ian Watkins abuse: 'How could you know? How would you know?'
Pussy Riot to sue Russian government over imprisonment
Billy Bragg campaign successfully sees prisoners allowed steel-string guitars
Elbow frontman Guy Garvey discusses solo project
Paul McCartney to re-release Wings albums 'Venus and Mars' and 'At The Speed of...
Damon Albarn performs for robots in Japan

More News

Comments

Please login to add your comment.

Featured Videos
Latest Tickets - Booking Now
 
Know Your NME
 

 
NME Store & Framed Prints
Most Read News
Popular This Week
Inside NME.COM
On NME.COM Today