July 20, 2012 17:44
15-24 year olds turning off the radio
Online music streaming leads to a 22 per cent drop in numbers tuning in
According to the Ofcom survey, the UK population listened to an average of 22.5 hours of radio each week in 2011 – a 24-minute increase compared to 2010.
But 15-24 year olds listened to 17 hours of radio per week – arepresenting a 22 per cent fall from 10 years ago. In the 25 to 34-year-old age bracket, people listened to 19.3 hours compared to 22.7 in 2001.
The survey cited the use of online music streaming services such as Spotify and Soundcloud, as the reasons why people are turning off their radios. Radio accounted for 82 per cent of the time adults spent listening to audio, but this fell to 56 per cent for people in their late teens.
"Spotify remains the most popular online streaming service," Ofcom said. "It continues to command the highest unique audience of online streaming with year-on-year growth of 24 per cent.”
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