Hologram of British music legend to be unveiled this weekend
The company behind Tupac's 'resurrection' are ready to reveal their latest creation
Holograms have been big news this year, ever since Tupac Shakur was brought 'back to life' to perform with Dr Dre at this year's Coachella festival, with the medium promising to become big business in the coming year.
And now, a hologram of a mystery artist will appear for the first time at the Best Of Britannia event taking place at London's Farmiloe Building, each night from October 5-7. The event "celebrates the UK's achievements across music, arts, culture, design, technology and manufacturing".
The new hologram has been created by Musion, the British company responsible for the Tupac recreation, as well as Madonna's performance with Gorillaz at the 2006 Grammy Awards.
The event has been curated, and will be virtually hosted by songwriter Guy Chambers. He said: "British music talent is the best in the world because we take more risks, we embrace new genres, we aren't scared to be original and we have the confidence of an incredible pop heritage, I look forward to showcasing the best of British talent at BOB 2012."
Performers include The IT Crowd star Matt Berry, alongside new talent including The Janice Graham Band, Harrison, Fake Club and Ana Free.
For more information and ticket details, visit BestOfBritannnia.com.