December 20, 2012 16:49

Deezer launches new UK ad-supported music streaming service

Advertising based subscription service available from today (December 20)

Deezer launches new UK ad-supported music streaming service
Music subscription service Deezer has today (December 20) announced the launch of an advertising supported music streaming service in the UK, bringing it into direct competition with Spotify and similar music providers.

Deezer has also unveiled Deezer4Artists (D4A), a new platform hoping to "redefine the relationship between artists and music fans worldwide".


Speaking in October about the new music streaming service Deezer will be providing, Axel Dauchez, Deezer's CEO said:

"For the first time, all barriers to music discovery and reach have been completely lifted. This is a very significant moment for both music lovers and for artists. We will allow fans all around the world to enter the musician’s creative universe, discovering new and exciting content, ultimately enhancing their enjoyment of music. At the same time, through fantastic tools, we are supporting the artists' need to engage with their fans and reach a deeper understanding of what makes them fall in love with a track. In today's environment, such a tool could help make or break an artist."

Mark Foster, MD of Deezer UK and Ireland added: "This is an extremely exciting development for Deezer which puts us at the forefront of music discovery for all music fans in the UK. It will offer an incredibly easy to use service that encourages everyone, everywhere to enjoy music legally, to explore new music and discover new artists from across the globe."

Deezer will offer users in the UK a 'discovery' period of one year of unlimited ad-supported, free listening. In addition, Deezer will offer music fans in the UK two hours per month of free listening on PCs and laptops for life, once their discovery period is over.

Earlier this year, NME carried out a study comparing Deezer with its rivals such as Spotify, We7, Rdio and Turntable.fm.

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