June 17, 2009 19:12
New Mos Def album to be embedded in T-shirt
'The Ecstatic' will be released in the US on July 7
Mos Def’s new album ‘The Ecstatic’ is set to be released via T-shirt.
The album will be embedded in the shirt, and follows The Original Music Tee- a 'mix tape' shirt containing album art on the front and a play list on the back.
Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.
The shirt is produced by clothing label LnA, Downtown Music and Invisble DJ and will released on July 7 priced at $39.
'The Ecstatic' will be released on August 24 in the UK, and is the first from Mos Def since 2006's 'True Magic'.
--By our New York staff.
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