August 31, 2010 15:24
Mumford And Sons reveal secrets of success at Reading And Leeds Festivals - video
Marcus Mumford also hails fans' reactions to new songs
Mumford and Sons have revealed the 'secrets' behind the huge crowds they've attracted at festivals this summer.
The band played to big audiences at the Reading And Leeds Festivals this weekend (August 27-29), echoing their performance at Glastonbury in June, which at the time they declared the "biggest gig of their lives".
Speaking to NME in a Reading Festival backstage video interview, which you can watch on the right now, singer Marcus Mumford joked about their methods for attracting a crowd.
"It's down to lots of strobe lights, lots of nudity, handing out chocolate and pouring vodka into people's mouths down the front. That will get any crowd going," he explained.
More seriously, Mumford added he had been impressed by the large crowd's reaction to the new songs they've included over the summer.
"I've been surprised by how nice people have been over the new songs in our set," he said. "We've been trying to play two or three at every festival. That has been really encouraging."
Head to NME.COM/festivals for full Reading And Leeds Festivals coverage including news, reviews, videos and picture galleries.
Plus make sure you buy next week's issue of NME to get the definitive review of Reading And Leeds Festivals, either on UK newsstands from September 1 or digitally worldwide.
- Previous: Tame Impala line up trio of UK shows and ticket details
- Next: The Pogues announce Christmas farewell tour and ticket details