Rappers camp calls the PR stunt 'sleazy'
50 Cent has reacted to a challenge posed by a fast food chain, who offered to donate a fee to charity if he changed his name for one day.
Taco Bell challenged the rapper to change his name from 50 Cent to 79, 89 or 99 Cent as part of a value meal promotion at the chain, and to stop by a branch of the restaurant to order food using his new name. The chain said they would donate $10,000 to a charity of his choice if he agreed.
But reps for the rapper, whose real name is Curtis Jackson, told okmagazine.com that the offer is “a sleazy and ill-conceived publicity stunt by Taco Bell‘s president, Greg Creed, whose disingenuous offer was leaked to the press before it was even presented to 50 Cent‘s agent yesterday.”
Jackson himself also commented on the stunt saying “When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: ‘We messed with the bull and got the horns!'”
–By our New York staff.