Greatest Hits TV warned after adult clips are shown before the watershed

A music channel which screened 50 Cent and Snoop Dogg videos at 9am in the morning has been rapped by TV watchdog Ofcom.

Greatest Hits TV was criticised after music clips including Fiddy’s ‘PIMP’ and ‘Disco Inferno’ were played out for 15 minutes long before the watershed. The watchdog received a series of complaints saying the videos were racist, sexist and littered with swearwords, according to the Daily Star.

It also criticised the programme for showing 50 Cent and Snoop Dogg dancing with topless girls and “fondling one performer’s breast” and “images of two females being walked like dogs with leashes”.

Ofcom ruled the screening was a “clear breach of broadcasting code” and put licence holders Mushroom TV “on notice” following the incident.

There has been a slew of controversy over sexual imagery in the last year. Earlier in the summer broadcasters, publishers and advertisers pledged to work with Ofcom over sexualised music video content. Last December’s X Factor final also attracted 4,500 complaints to Ofcom after raunchy performances from Rihanna and Christina Aguilera.