Adele’s ‘Hello’ goes straight to Number One with biggest sales figures since 2012

Justin Bieber stuck at Number Two with his single 'Sorry'

Adele‘s ‘Hello’ has gone straight to Number One in the Official UK Album Chart, becoming the fastest selling single of 2015 in the process.

‘Hello’ picked up 333,000 combined sales on the way to Number One with 259,000 downloads and a huge 7.32m streams. The year’s most streamed song in a single week prior to this was Justin Bieber’s ‘What Do You Mean?’ with 3.87m streams.

The track is now the biggest Number One single in three years, since James Arthur’s X Factor winner’s single ‘Impossible’ topped the chart in December 2012 with 490,000 sales.

Adele’s return means that Justin Bieber must settle for the Number Two spot with his latest track ‘Sorry’. In an ordinary week the song’s 102,000 combined sales, including 4.48 million streams would have almost certainly been enough to secure the Number One position.

NMEPress

At one point this week the ‘Hello’ video was being watched one million times an hour. The video for Adele’s comeback single was released last Friday (October 23) and gained over 50m views in its first 48 hours online.

At one point YouTube reports that 1.6m people watched the video in a single 60 minute period. For comparison, the Star Wars Episode VII: The Force Awakens trailer peaked at 1.2m views per hour. A YouTube blog post described it as “one of the most-watched music video debuts of all time”.

Moreover, two people have Shazamed the song every second since its release. “No single has ever been Shazamed so much in its first day,” Daniel Danker, the company’s Chief Product Officer told BBC Newsbeat. He confirmed that the song was Shazamed 200,000 times in 24 hours.

Statistics provided to NME by Apple show that ‘Hello’ is Number One on iTunes in 102 countries around the world while new album ’25’ is Number One in 93 countries on pre-orders alone.