ALANIS GIVES REASON FOR LONG FACE

The star claims that today artists are not given enough time to evolve - and that even some of the best-known pop acts would struggle...

ALANIS MORISSETTE has claimed that some of the most important pop artists of the last 30 years would have been dropped by labels in the current climate.

Speaking at the Plug.In digital music conference in New York yesterday (July 24), Morissette said: “In today’s climate, if an artist doesn’t sell a certain number of copies on his first release, they will be lucky to be supported at all by the record companies, which are so focused on the bottom-line numbers.

“Many of the most popular artists of the last 30 years would have been dropped by the record company in today’s climate. Artists today are not being given a chance to experience the normal ebbs and flows that result in an artist’s evolution.”

She also said that less than one-third of one per cent of music releases sell enough copies to generate royalties for the artist, Billboard.com reports.

Morissette, delivering a speech representing the “Artist’s Perspective” at the conference, said: “While the music industry is fuelled largely by artists, their point of view is left largely to the advocacy of others who might not have their best interests at heart.”

She said that while companies such as MP3.com and Napster were a link between artists and audiences and offered a way for less-established artists to have a forum to reach people, they have been “litigated, vilified, and ultimately consolidated to the point where these opportunities [don’t exist].”

She called on artists to educate themselves about the Internet “to demonstrate to all interested parties our readiness to be part of this process”.

And she urged governments to step in to “protect our interests as artists,” calling for legislation to “stimulate competition and protects the free flow of information – laws that would support and foster new forms of distribution, subscription services, and make music accessible to the greatest number of people.”