Soundhalo is seeking to eradicate poor quality camera phone footage from gigs
Alt-J will premiere a new mobile app called Soundhalo at their Brixton Academy gig in London tonight (May 16).
The Soundhalo app allows users to download high quality MP4 videos and audio tracks to their phones as the gig they are attending is taking place. Alt-J are the first band to get involved with the app, which was launched today and is currently in beta, with video and audio feeds at the venue streaming the gig to Soundhalo’s database and making each track appear in the app for download as it finishes.
It is thought that the app may discourage fans from recording gigs on their own phones, an action which infuriates many regular gig goers and was recently outlawed by bands such as Savages and Yeah Yeah Yeahs. Gus Unger-Hamilton from Alt-J agrees, saying: “I think the future of music and technology as an artist, and looking at how artists and fans interact, is really exciting. Artistic output no longer has to be be dictated by the things it used to be. It used to be how much music can you fit on a vinyl record? And how long is a video cassette? Now that no longer has to be the case.”
Soundhalo is currently only available on Android right now, but an iOS version is due in the coming months with fans able to separate video and audio, essentially allowing them to download a bootleg album of the gig they have just attended..