The rock frontman is heading up the campaign for Playtex's 'Fresh + Sexy Wipes'
Andrew WK has been named the face of a new range of intimate wipes.
The rock frontman is heading up the campaign for Playtex’s Fresh + Sexy Wipes, which, according to WK, can be used “before and after [you] engage in sexual activity.”
In a statement about his bizarre new role, Andrew WK commented:
“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
Playtex also released a statement about appointing WK as the product’s figurehead. They said: “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew WK is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”
Andrew WK will playing the Fresh + Sexy party during the Interactive arm of this year’s South By South West festival in Austin, Texas. The show takes place at Viceland on March 9.
The Fresh + Sexy Black Booth Confessional Party will see WK inviting attendees to share their stories in a ‘one-of-a-kind’ confessional booth.