Band post mysterious video ahead of their big September 9 reveal
Arcade Fire have posted a trailer titled ‘Reflektor 9/9/9’ online today (September 4).
The band are due to reveal something at 9pm on September 9 with the video again confirming the time and date to viewers. Details beyond that are scant, with repeated use of the ‘Reflektor’ imagery and name throughout. The clip ends with frontman Win Butler approaching a microphone as if to sing. See above to watch the 40-second trailer now.
The trailer follows a mysterious snippet of new music posted on Spotify this week. The 15-second clip features an atmospheric wash of synths and no vocals. It appears on Spotify under the album name ‘Reflektor’ and features the track title ‘9pm 9/9’ – which suggests that a more substantial slice of new music could be unveiled next week.
Last month (August 27), the band confirmed that they were behind the viral ‘Reflektor’ advertising campaign spotted in numerous cities around the world in recent weeks. The campaign focused on a circular graphic containing letters that spell out the word ‘Reflektor’.
They have previously confirmed they will release a new album on October 29 by replying to a fan on Twitter who wrote “you’re my favourite”.
Earlier this year former LCD Soundsystem frontman James Murphy spoke to NME about the band’s new album, which he is helping to produce. Quizzed on what it sounds like, Murphy said: “It sounds like Arcade Fire in the way that only Arcade Fire sound like Arcade Fire, you know? It’s really fucking epic. Seriously. I mean, I feel at this point like I’m too close to it to really talk it up and do it justice, you know?”
Arcade Fire released their debut album ‘Funeral’ in 2004. This was followed by 2007’s ‘Neon Bible’ and 2010’s ‘The Suburbs’.