NBC replaced key moments in the broadcast with 24 advert breaks
US music fans were left outraged after NBC’s broadcast of the London 2012 Olympic Games Opening Ceremony failed to include a number of key musical segments.
Arctic Monkeys‘ version of The Beatles‘s ‘Come Together’ was included in the broadcast, but their performance of ‘I Bet That You Look Good On The Dancefloor’ was replaced by an advert break, as was Scottish singer Emeli Sande‘s version of ‘Abide With Me’, which was sung in tribute to the victims of the terrorist bombings in London on July 7, 2005.
The segment which featured Sex Pistols hit ‘Pretty Vacant’ was cut from the final NBC broadcast and Frank Turner‘s appearance in the prologue to the ceremony was also ignored. Twenty-four advert breaks were placed into the four hour long Opening Ceremony, reports Yahoo, which was screened free of commercials live on BBC One last Friday (July 27).
Stateside music fans watching the delayed broadcast took to Twitter and began using the hashtag #nbcsucks when it became clear that the channel was not showing the full event. NME blogger Lyndsey Parker wrote:
She also added: “Ummm, did NBC really cut to commercial RIGHT when Arctic Monkeys started to perform “I Bet You Look Good…” at Opening Ceremony? #nbcsucks”