The company say they will appeal the decision
The case centred on a video created by the corporation which used five Beastie Boys songs in a “Beastie Boys Megamix” and flashed the message “RIP MCA” on screen to promote a show in 2012 without the band’s knowledge or permission. The late Adam ‘MCA’ Yauch stated in his will that his likeness or art, including his work with the Beastie Boys, was not to be used for advertising purposes.
Monster Beverage Cop issued a statement to the press yesterday (June 6), explaining that they intend to appeal the decision: “Although Monster Energy has great respect for the verdict of the jury, we strongly disagree with it. We will make an application to the Court to set aside the verdict and we intend to file an appeal. From the inception, Monster Energy has been willing to resolve this matter in a fair and equitable manner and we will continue to make additional efforts to reach a just resolution of this dispute.”
During the trial Beastie Boys member Michael Diamond aka Mike D effectively announced the end of the band, saying that they promised the late MCA they would not make any new music after he passed away. “We have not been able to tour since MCA, Adam Yauch, died,” Diamond said. “We can’t make new music.” When asked if the band would have given permission for their work to be used in the Monster promo, Mike D said: “Absolutely no”.