Annie Lennox labels Beyoncé’s feminism ‘tokenistic’

The Eurythmics singer also said she would like to sit down and hear "what [Beyoncé] truly thinks"

Eurythmics singer Annie Lennox has branded Beyoncé’s take on feminism as “tokenistic”.

Despite admitting that the singer is a “phenomenal artist”, Lennox called into question the depth of her feminist views, suggesting that the ‘Drunk In Love’ singer is using it “to promote [her]self”.

During the interview with Pride Source, Lennox referred to Beyoncé’s recent MTV Video Music Awards performance where the word ‘FEMINIST’ was displayed in large letters behind the singer. “I would call that ‘feminist lite’. L-I-T-E,” she said. “It’s tokenistic to me. I mean, I think she’s a phenomenal artist – I just love her performances – but I’d like to sit down with her. I think I’d like to sit down with quite a few artists and talk to them. I’d like to listen to them; I’d like to hear what they truly think.”

Lennox also broadened her criticism of the way the term is adopted in popular culture, however did not explicitly refer to any other musicians who she felt it applied to. “I see a lot of it as them taking the word hostage and using it to promote themselves, but I don’t think they necessarily represent wholeheartedly the depths of feminism – no, I don’t,” she added. “I think for many it’s very convenient and it looks great and it looks radical, but I have some issues with it. I have issues with it. Of course I do.”

She continued: “I think it’s a cheap shot. I think what they do with it is cheap and… yeah. What can I tell you? Sex always sells. And there’s nothing wrong with sex selling, but it depends on your audience. If they’re 7-year-old kids, I have issues with it.”

Meanwhile, Beyoncé’s manager recently ruled out the prospect of her giving away a free album. The US singer surprised fans last year with an album available exclusively through iTunes, however unlike U2, who gifted ‘Songs of Innocence’ for free this month, ‘Beyonce’ was priced regularly.