The couple wanted to trademark 'Blue Ivy' to start a line of baby products
Hip-hop’s golden couple wanted to trademark the name ‘Blue Ivy’ to launch a line of baby products shortly after the birth of their first child in January 2012, Boston Fox reports.
However, the owner of the Blue Ivy Events company based in Boston was forced to defend the name in court. Last week (Tuesday 16), a judge sided with the owner in defending her trademark, meaning that the Carters now have no legal right to the name.
Last week, Beyonce confirmed that she will be appearing at the Super Bowl halftime show after posting a picture of her face with the Super Bowl date stuck to her cheeks alongside the words ‘Countdown to Touchdown’.
Meanwhile, Jay-Z and Beyonce have been on the campaign trail supporting US president Barack Obama’s re-election bid. Not only did the pair host a $40,000 per ticket fundraiser at the rapper’s 40/40 Club, raising $4m for the campaign, Jay-Z has appeared in one of his campaign videos.
The president also revealed he’d been dishing out parenting advice to the couple.