'Merging fashion-led design with technical innovation'
Beyonce’s fashion label Ivy Park have announced the launch of their new Autumn and Winter range for 2016.
The new range from the ‘Formation’ star and was designed to ‘merge fashion-led design with technical innovation – creating a new kind of performance wear: modern essentials for both on and off the field’.
With ‘a renewed focus on innovative fabrication and finishes, the collection introduces “bonded satin neoprenes and high-performance ribs, elevating modern asymmetrical shapes with a tailored feel” with “unexpected logo placement in quilted textures.”
Beyonce took to her official Instagram to share some images and videos to launch the range:
A video posted by Beyoncé (@beyonce) on
Watch the full trailer below:
The range will be available in store and online from 22 September at Topshop, Nordstrom, Zalando, Selfridges, Net-a-porter, JD sports, Hudson’s Bay, Zalora, Namshi, The Iconic, Glue Store and Myer. For more information on the range of casual and sportswear, visit the official Ivy Park website.
Beyoncé used her last Ivy Park campaign to tease new music in the run-up to the release of ‘Formation’.