Björk on keeping ‘Vulnicura’ off Spotify: ‘It’s not about money, it’s about respect’

Singer said streaming her music 'just does not feel right'

Björk has spoken about her decision not to release her new album ‘Vulnicura’ on Spotify, stating that, “It’s not about money, it’s about respect”.

Björk rejected the streaming service after the album was leaked several months ahead of its official release date. In an interview with Fast Company, she explained: “We’re all making it up as it goes, to be honest. I would like to say there’s some master plan going on [with the album release], but there isn’t. But a few months ago I emailed my manager and said, ‘Guess what? This streaming thing just does not feel right. I don’t know why, but it just seems insane.'”

Björk added: “To work on something for two or three years and then just, ‘Oh, here it is for free’. It’s not about the money; it’s about respect, you know? Respect for the craft and the amount of work you put into it.”

The Icelandic singer did however offer an alternative way of streaming. “Maybe Netflix is a good model. You go first to the cinema and after a while it will come on Netflix. Maybe that’s the way to go with streaming. It’s first physical and then maybe you can stream it later,” she said.

Björk was recently confirmed as one of the headliners for this year’s Wilderness Festival. The singer will additionally perform two shows at New York’s Carnegie Hall and a further four at the City Center venue between March 7 and April 4 this year.

Last year, Taylor Swift also withheld her album ‘1989’ from Spotify and subsequently decided to remove all of her previous releases from the streaming service. Speaking about the decision, Swift said: “I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music.”