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V2 signs deal with free-download website

Bloc Party tracks may soon be available for free download, if a new deal between record label V2 and website we7.com is anything to go by.

The agreement will see music from artists such as Stereophonics, The Rakes, Cold War Kids and Little Man Tate become available to download for free.

The service will operate by grafting short ads onto the beginning of music tracks, based on “micro-targeted consumer’s demographics such as location, age and gender.”

The advertising attached to each track will ensure that artists will receive royalties for making their songs available.

After a period of time, users will be given the option of removing the advertisements from their downloaded tracks.