Bon Iver fans gather at London record shop for free commemorative newspapers

Fans also got to listen to the album on cassette a day before its official release

Bon Iver fans gathered at London’s Rough Trade East record shop earlier today (September 29) for a special album playback event.

The band organised similar playback events today at 10 other locations around the world, including Los Angeles, New York, Berlin, Paris and bandleader Justin Vernon’s hometown of Eau Claire, Wisconsin. All were announced a day before on Bon Iver’s Instagram.

Fans who attended the London event reported that the band’s new album, ’22, A Million’, was played on cassette and free newspapers were given out. The limited edition newspapers, which had already been handed out a day earlier in Berlin and Eau Claire, commemorate the album’s release with a series of images of its artwork.

Check out tweets and pictures from the event shared on social media below.

Pretty much first person in London to purchase new @boniver album!! Very excited #boniver #newmusic #vinyl

A photo posted by Allman Brown (@allmanbrown) on Sep 29, 2016 at 9:09am PDT

Bon Iver launched their new album ’22, A Million’ last night (September 28) by playing in front of an intimate crowd at Berlin’s Michelberger Hotel.

Bon Iver’s first album since their 2011 self-titled record will be officially released tomorrow (September 30). The album was recorded at April Base Studios in Fall Creek, Wisconsin, as well as in London and Lisbon, while the artwork has been designed by New York-based artist Eric Timothy Carlson. Bandleader Justin Vernon has already played the record live in full, debuting the album’s material at his own Eaux Claires Festival in Wisconsin this summer.

Bon Iver will tour in support of the new LP during October in North America, before hitting the road again in Europe during January and February of next year. UK dates will take place in London, Blackpool and Edinburgh.

Bon Iver tour dates are as follows:

Berlin, Michelberger Music At Funkhaus (October 1, 2)
Oakland, Fox Theater (18, 19, 20)
Orange County, Beach Goth (22)
Los Angeles, The Hollywood Bowl (23)
San Diego, Copley Symphony Hall (26)
Paris, Le Zenith (January 22, 2017)
Utretch, Tivolivredenburg (23)
Frankfurt, Jahrhunderthalle (24)
Zurich, Samsung Hall (25)
Luxembourg, Rockhal (27)
Oslo, Spektrum (29)
Stockholm, Cirkus (30, 31)
Copenhagen, Den Grå Hal (February 2, 3)
Hamburg, Mehr! Theater (5)
Berlin, Tempodrom (6)
Brussels, Forest National (8)
Blackpool, Empress Ballroom (10)
Edinburgh, Playhouse Theatre (12, 13)
London, Roundhouse (15, 16)
London, Eventim Apollo Hammersmith (19)

The tracklisting for ’22, A Million’ is as follows:

’22 (OVER S∞∞N)’
’10 d E A T h b R E a s T ⚄ ⚄’
‘715 – CRΣΣKS’
’33 “GOD”‘
’29 #Strafford APTS’
‘666 ʇ’
’21 M♢♢N WATER’
‘8 (circle)’
‘____45_____’
‘00000 Million’