Duffy, The Ting Tings and Coldplay all benefit from the event
While Duffy cleaned up at the awards themselves, winning three gongs, her album ‘Rockferry’ was downloaded roughly four times more than the market average thanks to the show. Her singles ‘Warwick Avenue’, ‘Mercy’, ‘Rain On Your Parade’ and her cover of Paul McCartney and Wings‘ ‘Live And Let Die’ (from the War Child ‘Heroes’ album) also benefited from the surge, being downloaded twice as much as non-BRIT artists’ singles.
Elbow, who won Best British Group, were also rewarded by fans rushing to download their latest album ‘The Seldom Seen Kid’.
Speaking of the increased sales, Martin Talbot, Managing Director of the Official Charts Company, said he expected the artists’ success to continue throughout the week.
“In this digital age, fans can hear music on the TV or radio and instantly satisfy their need to own the track or album by downloading it there and then,” he said.
“And these figures indicate that a show like the BRITs can have an immediate impact on sales – an impact which we expect to see rolling through the rest of this week, as CD sales are also boosted by the BRIT artists’ media profile and in-store retail campaigns.”
To see the full list of this year’s BRIT Awards winners, head to NME.COM‘s