Charli XCX unveils ‘Vroom Vroom’ EP, shares ‘Trophy’ and announces new record label

The singer will release music via her new label, 'Vroom Vroom Recordings'

Charli XCX has announced details of her new ‘Vroom Vroom’ EP, which will be released through her all-new record label Vroom Vroom Recordings. She has also released new track ‘Trophy’.

The star – real name Charlotte Aitchison – will release the collection on Friday (February 26), and has worked with electronic/synth-pop producer Sophie on the project.

To celebrate the new venture, XCX has released song ‘Vroom Vroom’ as well as two of her favourite tracks of the moment from brand new acts Rivrs and CuckooLander (listen below).

‘Trophy’ was premiered by Zane Lowe on Beats 1. Listen beneath.

Speaking of the project, Aitchison said: “Vroom Vroom Recordings is my new, experimental pop label and it will combine my love for bubblegum pop with mystery and darkness. The artists coming up through it will be sharp, potent, deadly, and ultimately, will leave their mark on pop music.

“Rivrs and CuckooLander are two artists who have so much intelligence, pop sensibility and potential – they know what they want and both have great vision. That inspires me and it’s why I want to work with them.”

She continued: “I’ve always been fascinated by shy and introvert people – it’s something that I am mostly not – and I feel both acts are in ways. It captivates me and sucks me in, and I think their music will do the same for others. 

“I’ve worked with Sophie on the new EP and what we create together speaks for itself. Sometimes we get aggressive, sometimes we get beautiful; he pushes me and I push him. I’m making beautiful party songs right now and this is just the start.”

NME Jenn Five/NME

She concluded: “The album goes to other places and I can’t wait for people to hear it. I feel the most creative I have in a long time and I couldn’t be more excited for the next chapter.”

XCX will also be hosting a very special ‘Vroom Vroom Recordings presents…’ show at the Ace Hotel, London on Friday, March 11 featuring a DJ set from Charli herself, CuckooLander and PC Music’s Hannah Diamond, while Rivrs will also be performing.

Meanwhile, the singer is confirmed for two shows at this year’s SXSW in Texas with Sophie. XCX will also host her own Beats 1 radio show starting on Friday, February 26 at 8pm UK time, with her show set to take place every two weeks.

Her EP track ‘Trophy’ will also receive its first play with Zane Lowe on Beats 1 tonight (February 23), alongside an on air interview.

‘Vroom Vroom EP’ tracklisting:
1) Vroom Vroom 
2) Paradise ft. Hannah Diamond 
3) Trophy 
4) Secret (Shh)