'Beautiful' perfume hits shops this year

Christina Aguilera is to join contemporaries such as Britney Spears by launching her very own perfume.

US consumer giant Procter & Gamble will stump up the major investment for its first fragrance for the singer, with whom it signed a licensing agreement in January of this year.

The perfume, called Simply Christina Aguilera, will be launched globally this autumn.

Presented in a curvy glass bottle, intended to mirror the singer’s silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera’s bare back painted with a black lace design.

It features the tagline: “Sometimes it’s all you need to wear”. Cheeky.