EMI to offer brands chance to 'sponsor' artists
Music label EMI is to allow brands to sponsor its artists for the first time.
The record company, which is expected to announce around 2,000 job cuts today (January 15), is looking at ways it can boost revenue following its take over by private equity company Terra Firma.
According to Marketing Week the label, whose acts include the likes of Coldplay, Babyshambles and Kylie Minogue, will allow companies to associate themselves with their release, although the exact nature of the “sponsorship” is yet to be revealed.
Have your say now at NME.COM/blog.
The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.