'What About Now' outsells 'The Next Day' in America
According to Nielsen SoundScan data, Bon Jovi’s latest studio album sold 96,000 copies in its first week on sale, around 11,000 more than Bowie, who shifted 85,000 copies of his album. Despite missing out on the top spot, Bowie can take consolation in earning his largest week of sales in America since Nielsen started tracking chart data in 1991. ‘The Next Day’ is Bowie’s seventh US top 10 album and his highest charting album since ‘Station To Station’, which peaked at Number Three in 1976. Bowie’s last Top 10 album came in 1983 when he released ‘Let’s Dance’.
‘What About Now’ is Bon Jovi’s third consecutive studio album to debut at Number One, after 2009’s ‘The Circle’ and ‘Lost Highway’ in 2007. ‘ Bon Jovi’s album pulled ahead of Bowie on physical sales with the majority of copies sold in retail stores such as Walmart and Target. ‘The Next Day’ sold more downloads then ‘What About Now’ with around 41,000 to Bon Jovi’s 34,000.
Sales of Bon Jovi’s album also mark a decrease in first week sales for the band with the 96,000 copies of the album showing a drop in the initial sales if their previous two albums. 2009 album ‘The Circle’ sold 163,000 while ‘Lost Highway’ in 2007 was bought by 292,000 people during its first seven days on sale.
Bowie and Bon Jovi faced off against one another in the Official UK Album Chart as well this past week, with Bowie landing the Number One in his home country.