The girls are the new faces of the burger giant…
DESTINY’S CHILD have been named as the new face of McDONALD’S ‘I’M LOVIN’ IT’ marketing campaign.
The corporation made the announcement yesterday (October 6) and revealed the decision is a bid to expand the brand’s appeal amongst children, and their mothers.
Global Chief Marketing Officer for the hamburger chain, Larry Light, said: “We believe this appeals to kids, and when kids are happy Mom is happy.”
According to CNN, the value of Destiny’s Child’s contract is not being revealed and Light would also not say when television advertisements featuring the group would air.
The girl group are replacing singer Justin Timberlake, who, according to Light, will make his final appearance for the chain this week in Toronto.
Variations on Timberlake’s ‘I’m Lovin’ It’ song will continue to figure prominently in McDonald’s advertising.
As previously reported on NME.COM, Destiny’s Child’s next single will be ‘Lose My Breath’. ‘Destiny Fulfilled’ is due out on November 16 in the US, and will be the girls’ fourth album and follows the success of 2001’s ‘Survivor’.