Tidal call Apple ‘Big Brother’ as company block rival from streaming Drake performance

Tech giant allegedly 'threatened to sue' if Drake's performance was broadcast on the service

Jay-Z‘s music streaming service Tidal described Apple as “Big Brother” after the tech giant reportedly prevented a Drake live performance from being aired live via the service.

The rapper recently appeared at Lil Wayne’s Lil WeezyAna Festival in New Orleans, a charity event marking the 10 year anniversary of Hurricane Katrina, which was being live-streamed via Tidal. However, Drake’s performance was not broadcast.

Page Six reports that Apple “threatened to sue for $20 million if Drake appeared, or if his music was streamed live, on Tidal” due to Drake’s exclusivity deal with the company’s new streaming platform, Apple Music.

Posts made by Tidal during the performance seemed to confirm the reports, with the tweets reading, “Apple is interfering with artistry and will not allow this artist to stream. Sorry for Big Brother’s inconvenience.”

NMEPress

However, Drake’s manager Future the Prince has denied that Apple were behind the decision. “The decision to not have Drake participate in the Tidal steam has nothing to do with Apple or Drake’s deal. Point blank, 100%. I made a business decision. Apple doesn’t have the power to stop us from being part of a live stream. The only people that have the power to do that are Cash Money and Universal, and they’re our partners,” a statement to Buzzfeed read.

“We wanted to make sure the stream represented us in the right way, and we didn’t have much insight into what they were doing. Aesthetics and quality are important to us and we didn’t have any control over that or time to investigate it. We were just there to participate in the benefit.”

See Tidal’s tweets below.