Ed Sheeran sells his album at HMV in London

Ed Sheeran buys and sells his own album ‘÷’ at London record store

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The singer-songwriter's eagerly-anticipated new album is out today (March 3).

Ed Sheeran popped into HMV on London’s Oxford Street this morning (March 3) to buy a copy of his new album ‘÷’. Watch it all unfold in the video above

The singer-songwriter then leapt behind the cash desk so he could sell the album to customers at the store. He even had an ‘Ed’ name badge made for the occasion.

Ed Sheeran buys his own album

Today sees the release of Ed Sheeran‘s hotly-anticipated new album ‘÷’, which features the hit singles ‘Shape Of You’, ‘How Do You Feel (Paean)’ and ‘Castle On The Hill’. It’s expected to become one of 2017’s biggest sellers.

During a recent interview to promote the album, he revealed an incident in which he ‘got hammered and hit Justin Bieber in the face with a golf club‘, and opened up about his relationship with Noel Gallagher.

Pick up your free NME this week for our cover story, ‘Everything you need to know about Ed Sheeran‘.

Browse Ed Sheeran Merch in the NME Store.

Meanwhile, his upcoming UK and Ireland tour dates are below. Tickets are on sale here.

London, Royal Albert Hall (March 28)
Dublin, 3 Arena (April 12, 13)
Glasgow, The SSE Hydro (16, 17)
Newcastle, Metro Radio Arena (19, 20)
Manchester, Arena (22, 23)
Nottingham, Motorpoint Arena (25, 26)
Birmingham, Barclaycard Arena (28, 29)
London, The O2 (May 1, 2)